After a much needed blog posting break, I’m back with more suggestions and insight into the life of a writer. Today’s post is from one of my favorite podcasts “Big Questions with Cal Fussman”. I could link a few dozen episodes, but I’ll try to give it current with this recent episode. In it, Cal talks to John Livesay and his book “Better Selling Through Storytelling”. In the podcast Cal and John talk about the gap between sales and editorial staffs at magazines and how the use of story helps to bridge that gap.
I have no interest in being a salesman, but as a writer I think it’s an overlooked skillset for marketing and even creating our books. And by thinking about the use of story in that equation, I learned a lot about how the use of story when talking about my story. I know, that’s a lot of stories, but stick with me on this. John gives a number of tips about relating to the emotions of his clients or even just people at a cocktail party, and using those emotions to bait those folks into wanting to learn more about what you do or what you’ve created.
When your book is done and you’re like, “Ok, now what?” bookmark this page because as you try and sell your book to people, some of these tips will be killer.
Here’s the link to the podcast:
https://www.calfussman.com/podcasts/2019/2/5/john-livesay-selling-through-stories
And here’s the link to John’s book that’s due out later this year: https://www.amazon.com/Better-Selling-Through-Storytelling-Essential/dp/1642793728/ref=sr_1_1?keywords=john+livesay&qid=1550690074&s=gateway&sr=8-1
